Case Study: Medicover achieves a scalable healthcare marketplace with Strix

Medicover launches Medistore with Strix, scaling 11 product types and nearly 600,000 variants

Medicover, a leading international healthcare and diagnostic services company, faced the significant technological and business challenge of migrating its advanced Medistore e-commerce marketplace from Magento 1 to Magento 2. The platform, which sells nearly 600,000 product variants including medical appointments and service packages, required a complete rebuild to handle its complexity and the separate requirements of over a dozen different companies within its group.

Strix implemented a custom solution using a Composable Commerce approach with Headless technology. They built a shared Magento backend with separate frontend layers for each company, connected via a GraphQL API. This allowed for independent order handling, easier addition of new companies, and modifications without code interference. Strix also integrated a PIM system, automated invoicing, and created intuitive purchase paths for different product types. The result was a highly scalable, efficient platform that serves as a solid pillar of Medicover's digital strategy, greatly enhancing the medical customer experience.

Medicover