Case Study: Marie-Stella-Maris achieves a luxury e-commerce transformation with Strix and Shopify

Marie-Stella-Maris boosts luxury e-commerce with Strix, backing 1.8 million euros for clean water

Marie-Stella-Maris, a luxury consumer goods brand with a mission to fund clean water projects, found that its existing webshop no longer reflected its luxurious and modern identity. The company approached vendor Strix to develop a new e-commerce platform that would better align with its brand image and support its growing ambitions.

Strix migrated Marie-Stella-Maris to the scalable Shopify platform, creating a fast and user-friendly webshop that integrates with their ERP system and includes a B2B portal. The new site prominently features the brand's mission and includes smart product features, leading to increased customer engagement and a high conversion rate. The solution successfully reflects the luxury of their physical stores online and clearly shows customers their contribution to water projects with each purchase.

Marie-Stella-Maris