Case Study: Lynka achieves faster, more efficient B2B e-commerce with Strix

Lynka streamlines 170,000-product B2B ordering with Strix

Lynka, a leading European supplier of corporate apparel, faced significant challenges with its B2B e-commerce process, including a complex ordering system that led to abandoned sales, manual order entry, and numerous price queries. The company, working with vendor Strix, needed a robust platform to manage its vast catalog of approximately 170,000 customizable products, each with potentially thousands of price combinations.

Strix implemented a Magento 2.3-based e-commerce system enhanced with microservices architecture for efficiency and scalability. Key solutions included a real-time price calculation server built on Symfony, integration with Lynka's internal ERP, and the Ergonode PIM tool for stock management. This streamlined the entire order and personalization process, eliminated manual steps, and allowed Lynka's team to independently manage prices. The result was a best-in-class B2B customer experience with improved system stability, speed, and team productivity.

Lynka