Case Study: Lancerto improves online size selection with Strix’s Fit Finder

Lancerto improves fit and reduces returns with Strix across 47 stores

Lancerto, a premium men's fashion brand, was struggling with a high rate of abandoned shopping carts and product returns because online customers found it difficult to choose the correct clothing size. To address this challenge, they partnered with the vendor Strix to implement the Fit Finder tool and a Size Table module.

Strix implemented an intuitive Fit Finder tool that uses machine learning algorithms to provide personalized size recommendations based on a customer's height, weight, and body shape. This solution improved the online shopping experience, which led to increased conversion rates and a reduced number of returns for Lancerto.

Lancerto