Case Study: Janssen-Fritsen improves customer experience with Strix’s Shopware 6 e-commerce platform

Janssen-Fritsen delivers a stronger B2B platform for 100+ sports locations with Strix

Janssen-Fritsen, a major international sports and play equipment manufacturer, faced the challenge of an outdated, slow, and unscalable e-commerce platform that hindered customer satisfaction. Their complex needs included integrating a content-rich inspiration section, a shop linked to their ERP, and a customer account portal for documents. They chose the vendor Strix to implement a solution using the Shopware 6 platform, specifically for its B2B capabilities and open-source flexibility.

Strix built a strong, user-friendly B2B platform utilizing Shopware's B2B Suite, which integrated the full customer journey from equipment inspection reports to ordering. The solution provided customers with a complete overview of their documents and orders in one central account environment. The results included high satisfaction from both Janssen-Fritsen's account managers and customers, with positive feedback on the platform's speed and the inspiration section, delivering the project with minimal adjustments from the original plan.

Janssen-Fritsen