Case Study: Interpneu Handelsgesellschaft mbH triples B2C sales with Strix and Shopware

Interpneu triples B2C sales with Strix and gets 50% of partners on the platform

Interpneu Handelsgesellschaft mbH, a leading German tire wholesaler, faced the challenge of modernizing its outdated B2C platform, Reifen1+, to meet rising consumer expectations for digital convenience. Their goal was to create a seamless online purchasing process for tires while integrating a network of over 700 small, independent workshop partners who lacked their own digital infrastructure. They partnered with vendor Strix to migrate the platform to Shopware.

Strix implemented a comprehensive Shopware-based solution that included a headless architecture with a customer-facing store, a tire configurator, and an online appointment booking system. Crucially, they created a 'Merchant Center' allowing each workshop partner to have its own branded, SEO-optimized storefront on the platform. The results were significant: B2C sales tripled, and over 350 workshops (50% of the network) signed up for their own store within the first year, creating a powerful win-win situation for the wholesaler and its partners.

Interpneu Handelsgesellschaft mbH