Case Study: Interpneu Handelsgesellschaft mbH connects e-commerce and workshop services with Strix

Interpneu Handelsgesellschaft mbH connects 350+ workshops with Strix

The B2C platform Reifen1+, operated by customer Interpneu Handelsgesellschaft mbH, faced the challenge of modernizing a decade-old online tire shop to meet digital customer expectations while preserving its vital network of over 350 workshop partners. Vendor Strix was tasked with building a new platform that would serve as a digital backbone, integrating e-commerce with partner services without bypassing the traditional workshop ecosystem.

Strix implemented a solution built on a headless architecture using Shopware as the commerce backend. They created a platform that intelligently connects end customers, workshops, and wholesale operations, enabling customers to order tires and book workshop appointments online while automatically generating B2B orders for the partners. The solution included a Merchant Center allowing workshops to manage their own branded shops. As a result, Reifen1+ transformed into the digital infrastructure for a connected workshop ecosystem, providing a seamless customer journey and a strategic tool for network growth.

Interpneu Handelsgesellschaft mbH