Case Study: EMM International achieves fast, multilingual B2B platform performance with Strix

EMM International launches 4 multilingual platforms for 1,200 products with Strix

EMM International, a manufacturer and distributor of painting materials and tools, approached Strix with the challenge of building a cost-effective B2B e-commerce platform. Their key requirements were to integrate their PIM and CRM systems via middleware while maintaining fast page load times across multiple international sites.

Strix implemented a solution using Shopware Enterprise, creating four distinct but consistent platforms for EMM International and its three brands. The solution centralized product content for over 1,200 products and made the platforms available in eight different languages without impacting performance, enabling cross-border sales to over 125 countries.

EMM International