Case Study: Decor Walther builds a unified B2B and B2C commerce foundation with Strix and Shopify Plus

Decor Walther unifies 3,500 SKUs across B2B and B2C with Strix

Decor Walther, a premium manufacturer of bathroom and home accessories, faced a challenge with its outdated and fragmented digital landscape. Their inconsistent product data and systems could not support modern B2B self-service features or a planned expansion into B2C sales without increasing operational complexity. Strix was engaged to build a unified commerce foundation on Shopify Plus.

Strix designed and developed a custom Shopify Plus storefront that combines B2B and B2C commerce on a single platform. The solution features customer-specific pricing, role-based access, and custom ERP integrations, allowing Decor Walther to manage one product catalog for all sales channels. The new platform provides a scalable digital foundation for growth, starting in the DACH region with architecture prepared for future multi-market expansion.

Decor Walther