Case Study: Decathlon improves B2B customer experience with Strix UX audit

Decathlon improves B2B gift card UX with Strix across 3 research methods

Decathlon Polska, a major European sports retailer, sought to enhance the user experience of its dedicated B2B gift card purchasing website. They engaged the vendor Strix to conduct a comprehensive analysis and optimization of the site to diagnose usability issues and improve its overall operation for business customers.

Strix implemented a multi-faceted usability audit, employing moderated user tests, click tracking research, and an expert heuristic analysis to identify problematic areas. This approach provided a complete overview of the site from both the user's perspective and established design principles. The solution included content optimization and a detailed list of recommendations, which allowed Strix to equip Decathlon with the insights needed to create a more powerful, efficient, and error-resistant B2B customer experience.

Decathlon