Case Study: De Bruijn in Wijnen launches a future-ready e-commerce and knowledge platform with Strix

De Bruijn in Wijnen launches an e-commerce platform in a year with Strix

De Bruijn in Wijnen, a 250-year-old family-run wine business, faced the urgent challenge of launching a digital e-commerce platform to compete in a market rapidly shifting online, a need accelerated by the covid pandemic. The company lacked the internal know-how and manpower for this transformation and enlisted vendor Strix to implement a Shopware-based solution to serve both their B2B and B2C customers.

Strix implemented an advanced e-commerce and knowledge platform that seamlessly connected De Bruijn's offline expertise with their new online presence. The solution included features like clickable product comparisons, a sommelier advice quiz, and pre-orders for maturing wines. Strix also created technological links to Vivino and integrated the webshop with the company's ERP system via the Tinx connector. Through intensive cooperation, Strix helped De Bruijn in Wijnen successfully complete its digital transformation, making the company ready for the future and enabling it to generate more sales.

De Bruijn in Wijnen