Case Study: Castorama achieves faster digital catalogue publishing with Strix's content creation tool

Castorama digitizes catalogues for 80 stores with Strix

Castorama Poland, a leading home improvement retailer, sought to digitize its traditional paper advertising catalogues to better reach its online customers. Strix developed a dedicated content creation module to address this challenge, enabling the easy transformation of PDF catalogues into interactive online versions.

The solution implemented by Strix was a user-friendly editor that allowed for the creation of engaging digital catalogues with features like product mapping for direct purchases, photo galleries, and videos. This digitization provided Castorama with more distribution channels, a positive brand image, and the ability to analyze customer data. Strix's tool also minimized the time required to prepare and publish content, which was a key benefit for the client.

Castorama