Case Study: Brunotti enhances mobile shopping and Shopify 2.0 performance with Strix

Brunotti launches a mobile-first Shopify 2.0 webshop with Strix

Brunotti, a renowned brand in sports and leisure apparel, sought to upgrade its existing webshop to Shopify 2.0 to elevate its online shopping experience. Their primary challenge was improving site speed and user experience, with a specific emphasis on a 'mobile-first' approach to cater to the growing number of customers shopping on mobile devices. The vendor, Strix, was engaged to handle the technical and structural aspects of this platform transition.

Strix implemented the Shopify 2.0 upgrade, developing new page templates and enriching product data using metafields to improve filtering and product detail pages. The solution included unique URLs for color variations, an optimized 'Mega Menu,' and integrations with Klaviyo, Channable, and Rebuy for enhanced marketing and sales functionalities. The result was a visually cohesive and user-friendly webshop that performs exceptionally well across all devices, offering the speed and functionality necessary to meet and exceed customer expectations for a seamless shopping journey.

Brunotti