Case Study: EVO Sharing boosts scooter loyalty and electromobility engagement with StriveCloud

How EVO & StriveCloud partnered up to create a gamified loyalty program that promotes electromobility in a fun & playful way

EVO Sharing, a sustainable electric scooter sharing service from a German energy supplier, sought to expand its audience and gain a competitive edge. Their challenge was to promote electromobility and reward customer loyalty in a more fun and playful way than a standard program. To address this, they partnered with the vendor StriveCloud to implement a gamified experience within their existing Wunder Mobility platform.

StriveCloud implemented a solution featuring a custom loyalty currency called EvoCoins, which users earn for kilometers driven and other actions, and a leveling system that rewards total kilometers driven with progress from Rookie to over 20 levels. This gamified system was integrated directly into the EVO Sharing app using StriveCloud's software and page builder. The result was a unique and engaging brand experience designed to increase the number of rides per person and drive more in-app purchases, successfully motivating electric scooter usage in a playful manner.

EVO Sharing

Jennifer Dittmar

EVO Sharing