Case Study: Club Brugge boosts fan engagement and gains fan insights with StriveCloud

How Club Brugge and StriveCloud collaborated to create a new approach to reach customer-centric goals

Club Brugge, a professional football club in Belgium, sought a deeper understanding of its fanbase to boost engagement and build loyalty. The club partnered with StriveCloud to help gain insights into fan behavior and create a strategy that would attract more supporters, particularly those outside their core Flemish demographic and international fans.

StriveCloud implemented a gamified solution featuring a daily scratch card campaign that rewarded fans for their participation. This approach successfully engaged over 12,000 fans, who returned an average of eight times, leading to a positive return on investment. Crucially, the campaign provided valuable data, revealing that over 80% of the more than 1,000,000 points awarded were allocated by fans towards unique experiences instead of physical products.

Club Brugge

Thomas Rypens

D2C Director