Case Study: TheBlackPurple boosts revenue by 6% with Stripo-powered repurposed re-engagement emails

TheBlackPurple boosts revenue 6% with Stripo

The wellness and shapewear brand TheBlackPurple faced a common challenge: a significant portion of their email subscribers became disengaged after 90 days, leading to lost potential revenue. To address this, they partnered with the email platform Stripo to implement a targeted reactivation strategy using modular email templates.

Stripo's solution involved creating a 7-day reactivation email series built entirely from the brand's own repurposed, top-performing content. This high-frequency series was sent to dormant subscribers, which resulted in a 6% lift in revenue and a 45% increase in revenue per subscriber for the daily cadence group, all without increasing unsubscribe rates. This case study demonstrates Stripo's effectiveness in helping brands re-engage their audience through data-driven, content-focused email strategies.

TheBlackPurple