Case Study: Lyreco streamlines email collaboration and reduces production time with Stripo

Stripo is a high-quality tool that minimized the time and resources we spent

Lyreco, an international supplier of office essentials, needed a solution to unify its email marketing processes. Their challenge was to streamline collaboration between an in-house team and two outsourcing agencies by finding a tool to create and store all email templates in one place, build templates faster, and export them easily to their Eloqua ESP.

The vendor, Stripo, was implemented to address these needs. The solution centralized template creation and introduced new interactive features, leading to an onboarding campaign with a 56.8% unique open rate and a 37-41% click-to-open rate. Lyreco reported that Stripo is a high-quality tool that minimized the time and resources spent on email marketing.

Lyreco

Kateryna Tietievina

Campaign and Lead Acquisition Specialist