Case Study: Labrador boosts email engagement by reducing email frequency with Stripo

Labrador boosts open rates by 8–12% with Stripo

The customer, Labrador, faced a challenge with its B2B publisher client, which was overwhelming its audience of busy executives by sending up to nine separate emails daily. This high frequency led to dropping engagement across its numerous publications and initiatives. Partnering with the email design platform Stripo, the goal was to drastically reduce this volume without sacrificing essential content.

Stripo's solution was to consolidate communications into just two daily, highly relevant emails. This was achieved through a new, scientifically-driven email layout that prioritized content based on recipient interest. The results were significant, with overall open rates improving by 8–12% and click-to-open rates more than doubling. This strategy, implemented by Stripo, proved that prioritizing quality over quantity dramatically boosted engagement for Labrador's client.

Labrador