Case Study: KINESSO Greece boosts B2B coffee email engagement with Stripo

Kinesso Greece lifts open rates from 30% to 38% with Stripo

KINESSO Greece, the eCRM team for a tech-driven performance agency, faced the challenge of modernizing a traditional B2B coffee campaign for Nespresso Professional. They needed to shift from product-led messaging to an emotional, story-driven experience to strengthen brand perception and increase click-through rates. An operational constraint was that their previous campaigns were built through manual HTML coding, which was time-consuming and limited creative flexibility. The vendor, Stripo, was engaged to help transform their CRM production approach for faster and more scalable execution.

The solution implemented with Stripo involved using the platform as their email production engine to build a storytelling-driven campaign themed "Great coffee deserves great breaks." This allowed the team to structure and adapt layouts faster than with manual coding while maintaining strict brand consistency. The campaign resulted in a significant year-over-year performance increase, with open rates growing from approximately 30% to 38% and click rates rising from 1.5% to 2.4%, proving the success of the new creative and operational approach facilitated by Stripo.

Kinesso Greece