Case Study: Independence Pet Group boosts email conversions by 32% with Stripo

Independence Pet Group boosts email conversions 32% with Stripo

Independence Pet Group (IPG), a pet insurance brand, faced the challenge of low conversion rates in its generic, one-size-fits-all email quote drip journey. Partnering with the email design vendor Stripo, IPG sought to implement a more personalized email strategy to boost conversions, despite the industry's restrictions on offering discounts.

Stripo helped IPG implement a solution using smart segmentation based on traffic sources, which included creating a co-branded journey for a major retail warehouse partner. This strategy involved personalized content and a modular email block system to efficiently manage compliance updates. The results were a 32% increase in email conversions, a 21% reduction in unsubscribes, and a doubling of revenue for IPG.

Independence Pet Group (ipg)