Case Study: Hyatt boosts email engagement by 15–30% with Stripo

Hyatt lifts opens, clicks, and conversions 15-30% with Stripo

Hyatt, a global hospitality brand, faced the challenge of modernizing its legacy email campaigns to boost subscriber engagement and streamline the guest reservation process. Their outdated emails, hosted on Adobe Experience Manager, required a design refresh and integration with a new personalization engine. Partnering with vendor Stripo, Hyatt sought to update these high-volume communications under tight deadlines with a small team.

Using Stripo's email editor, the team implemented a solution built on reusable modules and the platform's automation features, including its Email Translate Service. This allowed for efficient template rebuilding, easy personalization integration, and streamlined localization. The project resulted in a significant 15-30% average increase in key email performance metrics, including open rates, click-throughs, and conversions.

Hyatt