Case Study: Omnicore boosts email open rate by 78% with Stripo AMP gamification

How to increase OR by 78% - business case from Omnicore

Omnicore, a major Ukrainian fashion e-commerce marketplace and service provider, needed to increase website registrations and boost subscriber engagement for its Black Friday campaign. To meet this challenge, they partnered with the vendor Stripo and utilized its AMP email technology to create an interactive experience for their subscribers.

Stripo's solution involved building an email chain featuring an AMP-powered memory game. Subscribers who completed the game directly within the email earned early access to Black Friday sales. This approach eliminated the need for a landing page and provided a unique, engaging experience. The campaign was a major success for Omnicore, driving a 78% open rate on their mass mailings and resulting in 17% of their entire registered customer base completing the quest.

Omnicore