Case Study: Yakaboo boosts engagement and sales with Stripo's gamified AMP emails

How gamification of emails enables Yakaboo to engage subscribers and increase conversion rates

Yakaboo, a national book platform in Ukraine, sought to boost subscriber engagement and conversion rates through its email marketing campaigns. The challenge was to implement gamification, specifically AMP games, to make promotional emails more interactive and effective. They collaborated with the vendor, Stripo, utilizing its email editor functionality to help create these engaging elements.

The solution implemented by Stripo enabled Yakaboo to create and send interactive AMP game emails, such as quizzes and matching games, which provided instant promo codes. The results were significant: the vendor's solution helped Yakaboo achieve a 20% increase in channel revenue from one newsletter, a 12% rise in average open rates, and a 50% increase in average order value, contributing to an overall anticipated 10% boost in sales revenue.

Yakaboo