Case Study: MacPaw streamlines email teamwork and subscriber care with Stripo

How email marketers in CleanMyMac build a teamwork flow to take care of subscribers

MacPaw, the developer of the CleanMyMac app, faced challenges with its email marketing process, including team burnout from a focus on speed and difficulties managing complex, multi-language campaigns for millions of subscribers. To address this, the company partnered with the vendor Stripo and utilized its email editor and templates to build a more sustainable, resource-based workflow.

The solution implemented with Stripo involved restructuring the team's process to prioritize care over speed, allowing 2-3 weeks for campaign preparation. Key improvements included establishing a strict documentation culture, centralizing communication, and optimizing design and localization workflows within the Stripo platform. This new strategy resulted in impressive email performance metrics, including an average open rate of ~57% and an unsubscribe rate of less than 0.2%, while significantly improving team well-being and effectiveness.

MacPaw

Kateryna Nazarenko

Senior Email Marketing Specialist