Case Study: Promodo boosts email engagement with Stripo AMP email solutions

How AMP improves email campaigns A case study from a performance marketing agency

The performance marketing agency Promodo sought to integrate interactive AMP emails to make its clients' campaigns more engaging and effective. The challenge was to implement this new technology without overburdening their design and development teams, requiring a solution that was both powerful and accessible for their email marketers. They turned to the vendor Stripo and its AMP email builder to address this.

Stripo provided Promodo with an intuitive drag-and-drop editor and pre-built AMP blocks, which significantly sped up the creation of interactive content like games and carousels. This solution delivered outstanding results for Promodo's clients, including a 12% increase in conversion rates for Intertop and a 34.3% click-to-open rate for a Bomba puzzle game. By using Stripo, the agency efficiently adopted AMP technology, leading to substantially higher subscriber engagement across multiple campaigns.

Promodo

Svitlana Fursa

Head of the Retention Marketing Department