Case Study: Getir drives £6k in winback revenue with Stripo

Getir drives £6k in revenue with Stripo

Getir, an ultrafast grocery delivery app, faced the challenge of reactivating "hard churned" customers who had not placed an order in over 30 days. These users were suffering from promotional blindness and had lost their initial motivation to use the service. To address this, Getir partnered with the email design platform Stripo and an external email strategist to develop a creative re-engagement campaign.

The solution implemented by Stripo and the strategist was a highly creative winback email that used a "pattern interrupt" subject line ("You could’ve gone skydiving") to stand out in the inbox. The email reframed Getir's value proposition around winning back free time and induced FOMO by vividly showing what customers were missing. This campaign, built using Stripo's templates, drove over 300 orders from the churned audience, generating approximately £6,000 in revenue. It significantly outperformed the benchmark campaign, driving 27% more orders and nearly double the order conversion rate.

Getir