Case Study: Flowium helps a sporting goods brand boost returning customer revenue by 150% with Stripo

Flowium boosts returning customer revenue 150.7% in 3 months with Stripo

Flowium, a retention marketing agency, partnered with the email design platform Stripo to address a challenge faced by a sporting goods brand. While the brand had strong initial sales and traffic, a large share of its customers made only a single purchase and never returned, indicating significant gaps in its post-purchase journey and lifecycle strategy for maximizing retention.

The solution implemented by Stripo and Flowium involved a complete rebuild of the brand's lifecycle marketing. This included creating a new win-back flow for dormant customers and overhauling post-purchase and repeat-purchase flows to foster stronger relationships and guide customers to a third purchase. As a result, returning customer revenue increased by 150.7% and overall flow revenue grew by 75.9% in just three months, turning email into a predictable retention engine.

Flowium