Case Study: CostPocket boosts user profile completion from 1% to 65% with Stripo trigger email automation

CostPocket boosts completed profiles to 65% with Stripo

CostPocket, an expense management app, faced a significant marketing challenge where only 1% of users who created an account proceeded to become active, paying customers. The primary issue was a complex sign-up process that caused potential users to abandon the app. To address this, they worked with the vendor Stripo to develop a more effective email strategy.

Stripo's solution involved implementing a sophisticated trigger-based email system that guided users through the specific steps where they were getting stuck. This strategy evolved from a simple sequence to a complex flow of over 20 emails, sent only when a user failed to complete an action. The results were dramatic, with the percentage of users completing their profiles skyrocketing from 1% to 65%, a tenfold increase in conversions that saved the business.

CostPocket