Case Study: Cleverbridge boosts EndNote campaign conversions with Stripo

Cleverbridge drives 5% click-to-conversion with Stripo

Cleverbridge, a digital marketing services provider, faced the challenge of promoting an upcoming software launch for their client EndNote without confusing or overwhelming their nearly 400,000 subscribers. The goal was to generate revenue from the current product version while also driving pre-orders for the new one, all within a single email campaign. To accomplish this, they utilized the Stripo email builder.

The solution implemented with Stripo was an email featuring a dual-option call-to-action, allowing recipients to either pre-order the new version or buy the current one with a guaranteed upgrade. This simple, choice-driven approach was reinforced with a countdown timer to create urgency. The campaign achieved a remarkable 5% click-to-conversion rate, demonstrating high user comprehension and engagement, and a low 0.3% unsubscribe rate, proving the strategy's effectiveness at scale for Stripo's customer.

Cleverbridge