Case Study: Circular Ring drives a 6.5% click rate and $275 AOV with Stripo email campaigns

Circular Ring drives a 54.3% open rate and $275 AOV with Stripo

Circular Ring, a brand known for its ultra-thin wellness wearable, faced the challenge of maintaining customer excitement while its flagship product was out of stock. They partnered with the email marketing vendor Stripo to build hype and ensure strong immediate sales upon the product's relaunch.

Stripo implemented a long-term email series that strategically integrated back-in-stock messaging within other campaigns to build anticipation without overwhelming subscribers. The resulting campaign achieved a 54.3% open rate, a 6.5% click-through rate, and drove orders with an average value of $275, successfully priming a list of eager buyers for a high-revenue launch day.

Circular Ring