Case Study: Zapier achieves 4% uplift in authorization rates and $3M+ in additional revenue with Stripe

Zapier sees 4% uplift in auth rates with Stripe, creating $3M+ in additional revenue

Zapier, a leading automation and workflow platform serving over seven million users, faced poor authorization rates and lacked transaction-level reporting from its previous payment processor. This made it difficult to identify processing issues, support a global customer base with local payment options, and ensure no revenue was left on the table.

Zapier ran a randomized A/B test and chose Stripe after seeing significantly better authorization rates and richer reporting. Stripe’s machine‑learning Adaptive Acceptance and Card Account Updater features produced a 4% uplift in auth rates — about $3M in additional revenue ($1M+ from Adaptive Acceptance and $2M from Card Account Updater) — while integration took only a few weeks and saved hundreds of engineering hours.

Zapier

Ryan Roccon

Controller