Case Study: WordPress achieves easy recurring subscriptions and higher conversions with Stripe Connect

WordPress.com uses Stripe to power recurring payments for millions of websites

WordPress.com, the open-source publishing platform that powers more than one third of the web and attracts hundreds of millions of monthly visitors, needed a way for creators and publishers to collect recurring payments and experiment with diverse business models. The challenge was to add subscription capability that gave users flexibility while minimizing payments complexity and compliance burden.

WordPress built recurring billing on Stripe Connect and Stripe Payments, enabling publishers to set up subscriptions, donations, memberships and tiered pricing in minutes while accepting multiple currencies and payment frequencies. Connect handles fund flows and compliance, and the partnership has expanded into WooCommerce and Jetpack to deliver a unified, in‑site checkout experience that improved conversions and revenue for store owners.

Wordpress

Bob Ralian

Head of Payments