Case Study: Keap simplifies payments and tax compliance with Stripe

With Stripe, Keap helps small business owners grow with a unified payments and tax compliance solution

Keap, an all-in-one marketing and sales automation platform for small businesses, needed a simpler way to manage payments and sales tax compliance across a growing number of payment providers. By early 2019, its fragmented payments setup made infrastructure updates difficult, increased costs, and sometimes pushed customers to handle payments outside the platform.

Keap consolidated its finance infrastructure with Stripe, using Stripe Connect for payments and Stripe Tax to automate tax management, while also adding options like ACH. The result was lower transaction costs, a smoother payment experience, and faster product rollout, helping Keap reach an 85% customer retention rate and launch tax automation in less than eight weeks.

Keap

Danny Diede

Product Manager and Head of Payments