Case Study: We Are Knitters expands into 15 international markets with Stripe

We Are Knitters expands into 15 international markets with Stripe

We Are Knitters is a Spain‑based e‑commerce brand with a community of 400,000 customers that sells over 20,000 trendy knitting kits and products each month. Wanting to expand quickly into high‑opportunity markets like the US, France and Germany, the company needed localized checkouts, country‑specific payment methods and the ability to handle large demand surges (including 240% YoY growth in April 2020) while minimising developer time.

Stripe provided global payments, local acquiring, multi‑currency support and easy Magento integration, plus Radar for fraud protection and Terminal for in‑person sales. As a result, We Are Knitters scaled to 15 countries with zero development days to launch payments in a new market, maintained 100% checkout reliability during volume spikes, and avoided changing processors as it expanded internationally.

WeAreKnitters

Pepita Marín

Co-Founder & CEO