Case Study: Videopro achieves improved cash flow and checkout optimisation with Stripe

Videopro frees up cash flow and optimizes checkout with Stripe

Videopro, the Brisbane-based electronics retailer, needed to optimize its ecommerce site for both B2B and B2C sales while improving checkout, fraud protection, and cash flow. After rebuilding on BigCommerce, the company found its previous payment provider too rigid and costly, especially because it required large reserves for refunds and chargebacks; Videopro then turned to Stripe for a better-fit payments solution.

Stripe helped Videopro integrate Stripe Payments into its BigCommerce checkout, adding conversion optimizations, improved authorization rates, and a smoother customer experience for both consumers and business buyers. Stripe Radar also strengthened fraud prevention, while more flexible reserve policies improved working capital and gave Videopro better cash flow, and the account team’s responsiveness freed staff to focus on other priorities.

Videopro

Cameron Douglas

Chief Executive Officer