Case Study: URBN achieves unified $5 billion commerce operations with Stripe

URBN consolidates $5 billion in online and in-store revenue onto Stripe

URBN, the retail parent behind brands like Urban Outfitters, Anthropologie, and Free People, needed a more reliable and flexible payments partner to support more than $5 billion in annual online and in-store sales. The company also wanted to simplify its many payment integrations, preserve its custom shopping experience, and improve checkout and payments data across channels using Stripe Payments and Stripe Terminal.

Stripe helped URBN unify commerce across e-commerce and 600 North American stores with a phased rollout, integrating Payments, Terminal, and Stripe’s Optimized Checkout Suite. The result was a cohesive omnichannel payment platform with support for 100+ payment methods, faster checkout features like Link, and strong peak-season performance, including 99.9999% uptime during major sales events.

URBN

Rob Frieman

Chief Information Officer