Case Study: Tiller achieves 90% increase in trial sign-ups with Stripe Checkout

Tiller sees 90% increase in trial sign-ups with Stripe Checkout

Tiller Money helps people track spending and plan their financial future with automated account feeds and smart spreadsheet templates. Although it offers a 30‑day free trial that converts to a $79/year subscription, sign-ups fell after the COVID‑19 outbreak—even as demand for budgeting tools rose.

Tiller replaced its custom card form with Stripe Checkout, enabling Apple Pay, Google Pay and password‑manager autofill for a faster, familiar payment flow. The change boosted trial sign-ups by 90%, sped trial start times up threefold, reduced maintenance (deleting 1,000+ lines of code) and let the team refocus engineering effort on the core product.

Tiller

Heather Philips

Customer Success Lead