Case Study: Substack achieves global subscription growth and rapid writer payouts with Stripe

Substack pens a new distribution model for writers with Stripe

Substack is a subscription content platform that helps writers earn recurring revenue through email newsletters. To deliver on its mission of empowering writers and building direct reader relationships, Substack needed to simplify every part of the subscriber and writer experience and scale payments globally without heavy engineering investment.

Substack built its payments, billing, and marketplace flows on Stripe (Payments, Billing, Connect), enabling faster onboarding (hours), 100% of payment volume through Stripe, and acceptance in 100+ countries. Writers receive regular payouts—into bank accounts in 100+ currencies—within 48 hours, manage subscriptions via Stripe’s dashboards, and can focus on growing audiences while Substack expands into new languages and markets.

Substack

Fiona Monga

Partnerships