Case Study: Stand Up To Cancer boosts donations and cuts payment declines with Stripe

Stand Up To Cancer achieved a 30% increase in recurring donors by using Stripe

Stand Up To Cancer (SU2C) needed a better way to handle the surge of donations during its televised fundraising events. Its existing payment system caused intermittent delays and sometimes blocked legitimate gifts with overly aggressive fraud checks, making it hard to deliver the seamless donor experience SU2C wanted. It turned to Stripe, working through Fundraise Up, to support real-time, reliable donation processing.

Stripe helped implement a customized solution using Stripe Payments, Radar, and Sigma, integrated with Fundraise Up’s fundraising platform and CRM tools. The result was a smoother and faster donation experience, with SU2C’s payment decline rate falling to 0.97%, monthly donations increasing by 250%, recurring donors rising by 30%, and campaign launch prep cut from three months to about six weeks.

Stand Up To Cancer

Robyn Bucknam

Vice President of Innovation and Technology