Case Study: Samsonite achieves a 98% payment success rate with Stripe

Samsonite improves customer experience and payment success rate with Stripe

Samsonite, the global baggage brand, was struggling after rolling out 3D Secure 2.0 in Japan: failed payments spiked, customers had trouble checking out, and the team needed a faster way to investigate issues and protect against fraud. To improve its direct-to-consumer operations, Samsonite turned to Stripe and its payment tools.

Using Stripe, Samsonite gained real-time visibility through the Dashboard, added Stripe Radar for fraud detection, and applied 3D Secure 2.0 more selectively to risky transactions with help from Stripe support. The result was a payment success rate of 98%, faster customer issue resolution in 15–30 minutes on average, no increase in fraud during Black Friday, and broader payment acceptance that helped drive more overseas orders.

Samsonite

Yukiko Tomoda

Ecommerce Manager, Ecommerce Operations Department, Sales Division, Business Division