Case Study: Califrais achieves a 10-day launch and 100% payment stability for its direct-to-consumer grocery platform with Stripe Connect

Rungis and Califrais use Stripe Connect to launch a robust direct-to-consumer platform in 10 days

Rungis, the world’s largest wholesale food market, works with Califrais—whose digital platform lets restaurants order directly from Rungis’ suppliers. When COVID‑19 closed restaurants overnight, Califrais needed to pivot quickly to meet rising consumer demand for fresh, eco‑responsible groceries and required a payments partner that could support a fast direct‑to‑consumer model with familiar payment methods.

Califrais launched Foodufrais using Stripe Connect, deploying the platform in 10 days and enabling consumer payment options like credit cards. The site handled peaks of 80,000 simultaneous visitors with 100% payment stability, now delivers about 1,200 orders per day in Paris, and sees an average basket of €110 with 40% repeat customers—supporting plans to expand regionally and into Brussels.

Califrais

Pierre Levy

Chief Executive Officer