Case Study: Pitch achieves global product launch and seamless paid subscriptions with Stripe

Pitch rolls out new presentation software globally with Stripe

Pitch wanted to launch its presentation software globally in 2020 through a freemium model, but faced tough competition and needed a way to monetize from day one while keeping a premium user experience. The company also needed a payments setup that could scale internationally without adding engineering complexity, so it chose Stripe for billing and checkout.

With Stripe, Pitch simplified its codebase, launched paid subscriptions at public release, and used the Stripe Dashboard to manage billing without building custom tools. The result was a seamless rollout, with 95% of paying customers self-serve and engineering time freed up for other projects; Pitch also onboarded more than 25,000 teams during beta and created over 125,000 workspaces, with future room to expand local payment methods and currencies through Stripe.

Pitch

Ed Shelley

Head of Revenue