Stripe
474 Case Studies
A Stripe Case Study
Perfect Tux, founded in 2016, modernizes the formalwear buying experience with trend-driven inventory, competitive pricing, and a mobile-first store. Despite growing to over $1M in revenue, the business struggled with seasonal cash flow—prom season drives demand but slower months left insufficient capital for marketing, inventory, and operations, and traditional bank loans weren’t an option due to history requirements.
Using an advance from Stripe Capital with flexible repayment options, Perfect Tux bought more inventory, ramped up marketing, and improved product photography and video without straining payroll. The investments delivered the company’s best peak season to date; Perfect Tux is now on a second advance to hire for increased order volume and to prepare for an even bigger upcoming prom season.
Steve Burton
Founder & Chief Executive Officer