Case Study: Noom achieves an 8%+ increase in card authorization rates with Stripe

Noom sees an 8% increase in authorization rates with Stripe

Noom, a digital health and wellness platform, was preparing to scale globally but faced high credit card decline rates that were blocking new customer sign-ups and hurting revenue growth. The company needed better payment performance and clearer data to understand the problem, so it tested Stripe against its existing payments provider using Stripe Payments, Billing, and Radar.

Noom chose Stripe after a three-month split test showed materially better authorization rates. With Stripe, Noom migrated its payment volume in just one month and saw more than an 8% global increase in card acceptance, plus faster international expansion across 12 countries in a month. Stripe Billing also helped reduce involuntary churn through Smart Retries and card updates, improving customer retention and lifetime value.

Noom

Brian Wright

VP of International Growth and Operations