Case Study: Noom achieves real-time expense visibility and faster reimbursements with Stripe

Noom increases global authorization rates by more than 8% with Stripe

Noom, a fast-growing behavioral health and weight-loss company, was hindered by manual expense workflows: tracking spend in Google Forms, a cumbersome six-step reimbursement process, delayed reimbursements, and virtually no real-time visibility. When Marc Balcke joined as Noom’s first in-house corporate controller he needed scalable finance processes and spent too much time on busy work instead of forecasting and team-building.

Noom piloted Divvy’s free corporate card and expense platform, rolling out cards and a mobile app that let employees snap receipts, submit reimbursements, and see transactions live. The result: Google Forms and paper trails were eliminated, budgets can be forecast months in advance, the finance team saved dozens of hours per month, and company spend is now centralized and visible to budget owners.

Noom

Artem Petakov

Co-Founder and President