Case Study: Nikkei ID improves sign-up and billing flexibility with Stripe

Nikkei chooses Stripe to improve access to its fast-growing digital platform

Nikkei ID provides a single point of entry for subscriptions to publications, TV content, events, and seminars, but its registration flow was cumbersome and accepted only credit card payments, leading to high abandonment rates. To reduce friction and improve conversion, Nikkei ID turned to Stripe to add Apple Pay and modernize its payment experience.

Using Stripe Payments and Stripe Billing, Nikkei ID integrated its new payment method in six months without having to rebuild its existing billing engine. With Stripe, it now offers more flexible payment options, supports features like free trials and grace periods, and benefits from Stripe’s dashboard, which improves customer service workflows and helps avoid building a separate admin system.

Nikkei ID

Masao Saga

Deputy Manager at Platform Business Office