Case Study: Missguided achieves increased checkout conversion and accelerated international growth with Stripe

Missguided increases checkout conversion and accelerates international growth with Stripe

Missguided, a UK-based fast-fashion retailer selling online globally and in stores, needed a fast, seamless checkout across web and mobile that could scale into 150+ countries without complex infrastructure, quickly support new payment methods, and provide built-in fraud protection without heavy operational overhead.

Missguided partnered with Stripe for localized checkout and support for 130+ currencies, and adopted Stripe Radar’s machine-learning fraud prevention. The result: higher conversion across web and mobile, fewer fraudulent transactions and less manual screening, and more capacity to focus on improving the shopping experience and accelerating international growth.

Missguided

Mark Leach

Head of Commerce