Case Study: Mindvalley achieves 40% growth and $150M revenue with Stripe Billing

Mindvalley supports 40% growth and $150M in revenue with Stripe Billing

Mindvalley, a global education and self-improvement company, was struggling to keep up with rapid 40% annual growth and the needs of 20 million customers using its legacy billing and subscription system. It needed a better way to manage global subscriptions, payments, tax compliance, checkout flows, and self-service options without relying heavily on IT, and turned to Stripe Billing and related Stripe products.

Working with Stripe professional services, Mindvalley migrated to Stripe Billing, Stripe Payments, Stripe Connect, Stripe Tax, Stripe Revenue Recognition, and Stripe Checkout to automate billing, improve payment flows, and simplify compliance. Stripe helped Mindvalley migrate 150,000+ customers on time and without errors, reduce involuntary churn by 3%, and cut refunds from 17% to 12%, while also helping drive over $1 million in new revenue.

Mindvalley

Rafay Korai

Head of B2C Marketing