Case Study: Mindbody achieves expansion in North America and Europe with Stripe

Mindbody teams up with Stripe to fuel expansion in North America and Europe

Mindbody, a platform that powers online and in‑studio experiences for wellness businesses across North America and Europe, serves 1.3 million monthly active users, 37 million classes booked monthly, and 145,000 new users each month. The COVID‑19 pandemic sharply accelerated demand for virtual and hybrid workouts—pre‑recorded and livestream usage surged—creating pressure to boost online revenue conversion, modernize in‑studio payments, and simplify onboarding for new fitness entrepreneurs as Mindbody expanded into Canada and Europe.

To meet that need, Mindbody integrated Stripe’s Payments, Terminal, and Connect to deliver a unified global payments stack: optimized online checkout, EMV‑ready card readers for in‑studio purchases, and streamlined onboarding for partners. The result is smoother omnichannel transactions, improved conversion and checkout experiences, faster setup for studios and entrepreneurs, and a scalable foundation to support hybrid fitness offerings across North America and Europe.

MindBody

Dan Chandre

SVP of Payments