Case Study: Meetup achieves 3x increase in trial-to-paid conversions with Stripe Billing

Meetup increased trial conversions by 3x with Stripe Billing

Meetup, the global community platform connecting more than 37 million members, expanded from simple consumer payments into Meetup Pro — a business-facing product requiring tiered subscriptions, trials, recurring charges and usage-based billing. That complexity forced a single accountant to manually calculate invoices, import payments into Intacct, and blocked the team from testing new pricing and checkout approaches, so billing couldn’t scale with growth.

By adopting Stripe Billing, Meetup automated subscription calculations, credit-card collection for trials, and reconciliation across systems, enabling rapid experimentation with plans and checkout flows. The new workflow scaled Meetups’ payments operations and drove a 3x increase in trial-to-paid conversions within months.

Meetup

Adam Lippman

Product Lead